What is Digital Marketing?
Digital marketing encompasses all marketing efforts that utilize electronic devices and the internet to engage with current and prospective customers. It encompasses a wide range of tactics and strategies, including search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and more.
With the ever-increasing prevalence of digital technologies in our daily lives, digital marketing has become an essential component of any comprehensive marketing strategy for businesses across industries.
Scope
- By 2025, the Digital Marketing industry will be worth US$160 billion, more than trebling its current value, as per the Goldman Sachs report.
- Explore various Digital Marketing Job Roles in domains such as SEO, Social Media Management, Pay Per Click, Google Analytics, Email Marketing, etc.
- A Digital Marketing professional can annually earn up to 20 Lakhs in India and up to 200,000 Dollars in the United States.
- Digital Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services.
- If you’re a strategic and creative problem-solver, then a career in digital marketing could be right for you. The best way to land you a good job with a handsome salary in this domain is to a get Digital Marketing Certification.
A Special Program on Digital Marketing from Easy Course
The Digital Marketing course conducted by Easy Courses is designed by Expert digital marketers and will help you gain hands-on experience in various digital marketing aspects such as Keyword Planning, SEO, Search Engine Marketing, Social Media Marketing, Google My Business etc. This Digital Marketing certification training is a gateway towards your career as a Digital Marketing professional. This Digital Marketing training is live, instructor-led, and helps you master key aspects of marketing, with hands-on working on various tools and technologies which in turn helps you become an expert.
You are no more a Fresher after this training!
The course designed by Easy Courses is clubbed with digital marketing real-time projects and you are also provided a stipend based on the task completion from the 3rd month of the course. After the course completion, you are no more a fresher rather someone having experience in real time work of digital marketing. Wherever companies are asking for people with experience in specific areas, you can confidently apply stating the tasks completed by you during the projects. You are provided a Course Completion certificate from Easy Courses and an experience certificate based on the projects you have worked.
Hiring Companies
Industry Trends
Modules / Syllabus
Introduction to Digital Marketing:
- What is digital marking?
- Why Industry Most Preferred Digital marketing?
- Understanding Digital Marketing Process
- Improving Brand visibility
- Niche Targeted Traffic Concepts
- Implementing Strategies for Lead Generation
- ways of converting Traffic into Leads and sales.
- Ways of Visitors Engagement.
Search Engine Optimization:
- Understanding Google Search Engine
- Google Algorithms
- Website ranking and related factors
- Keyword Planning
- On Page optimization
- Off page optimization
- Link building
- Tools required for SEO
Search Engine Marketing:
- Setting up a Google Ad words account
- Tools and introduction
- Understanding various campaigns and their purpose
- Setting up campaigns
- Analysis and Reporting
Social Media Marketing:
- Introduction to various social media platforms
- Facebook Marketing
- Instagram Marketing
- Twitter Marketing
- LinkedIn Marketing
- Running Campaigns
- Analysis and Reporting
YouTube Marketing:
- Channel creation
- Content Optimization
- Organic marketing
- Running video campaigns
Google My Business:
- Creating an account
- Account Optimization
- Running ads
Duration
Our Digital Marketing course is offered in two flexible learning tracks to suit your goals. The regular track is 3 months, designed for fast learners who want to quickly gain practical digital marketing skills and start applying them right away. For students who prefer deeper learning and hands-on experience, We offer a 6-month internship program that includes advanced training, real-world projects, and guided practice to build strong, industry-ready skills.
Methodology
Easy Courses follow specific training methodologies for Full Stack Development course that caters to diverse learning styles of participants while ensuring comprehension, retention, and practical application of concepts. Here are some methodologies that can be employed:
- Lecture-based Learning
- Hands-on Practice
- Case Studies and Real-world Projects
- Group Work and Collaboration
- Feedback and Assessment
- Mentorship and Coaching
- Continuous Learning and Resources
